Social media playbook

How Musical Instrument Services should use social media to bring in customers

Showing up on social builds trust by demonstrating skill and connecting personally with local musicians seeking reliable instrument care.

Where to post

InstagramVisual content of instrument repairs and restorations performs well and attracts musicians.
FacebookLocal business presence and community groups help reach local musicians and schools.
YouTubeTutorials and detailed repair process videos engage enthusiasts and professionals.
TikTokShort before/after clips and quick tips attract younger musicians and hobbyists.
NextdoorHyper-local lead generation for repair services in neighborhood communities.

When to post

Best timeWeekday afternoons, 3-6pm
How often2-3 posts/week

What to post

Your highest-leverage content: Before-and-after instrument repair photos.

Content angles that work for Musical Instrument Services:

Sample post

Transforming This Old Guitar Back to Life 🎸
See how a few expert tweaks brought this vintage guitar’s tone and playability back to perfection...
Image: before and after photos of the guitar repair

How eHandshake actually gets Musical Instrument Services more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Musical Instrument Services turn an online presence into paying customers.

More playbooks

Browse all playbooks ›

Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

Build my free playbook