Social media playbook

How Patent Law Firm should use social media to bring in customers

Consistent educational content builds credibility and helps potential clients understand the value of patent protection.

Where to post

LinkedInProfessional networking and B2B content perform strongly for legal expertise and client acquisition.
YouTubeEducational videos and explainer content about patent law attract potential clients and build authority.
FacebookCommunity engagement and local business presence help reach small inventors and startups.
RedditNiche Q&A and discussions around patent issues provide lead-gen opportunities in specialized forums.

When to post

Best timeWeekday mornings, 8-10am
How often2 posts/week

What to post

Your highest-leverage content: Explainer videos on patent basics.

Content angles that work for Patent Law Firm:

Sample post

5 Patent Application Mistakes to Avoid
Many inventors unknowingly make errors that delay or jeopardize their patent; here’s what to watch out for...
Image: photo of attorney explaining patent documents to a client

How eHandshake actually gets Patent Law Firm more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Patent Law Firm turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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