Social media playbook
How Painting Contractor should use social media to bring in customers
Showing up on social builds local trust by visually demonstrating quality and reliability in a service customers often find by recommendation.
Where to post
InstagramVisual before/after photos and project showcases perform strongly for painters.
FacebookLocal community engagement and reviews help painters generate leads.
TikTokShort videos of painting transformations attract attention and potential clients.
YouTubeHow-to videos and detailed project walkthroughs build credibility for painters.
NextdoorHyper-local lead generation is effective for neighborhood painting services.
When to post
Best timeWeekday evenings, 6-9pm
How often2-4 posts/week
What to post
Your highest-leverage content: Before-and-after project photos.
Content angles that work for Painting Contractor:
- Transformations with before-and-after shots
- Customer testimonials and reviews
- Painting tips and maintenance advice
- Behind-the-scenes of ongoing projects
Sample post
See How This Living Room Got a Fresh New Look!
We just finished a stunning transformation that brought new life to this space—wait until you see the before and after photos...
Image: your before / after photo
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