Social media playbook
How Physical Therapy Clinic should use social media to bring in customers
Consistently sharing helpful content builds trust and keeps the clinic top-of-mind when locals need therapy.
Where to post
FacebookLocal community engagement and patient testimonials perform well on Facebook.
InstagramVisual content like exercise demos and recovery stories thrive on Instagram.
YouTubeEducational videos and detailed therapy techniques attract patient interest on YouTube.
TikTokShort, engaging rehab tips and success stories gain traction with younger audiences.
LinkedInProfessional networking and B2B referrals are common on LinkedIn.
NextdoorHyper-local service promotion and neighborhood recommendations happen on Nextdoor.
When to post
Best timeWeekday mornings and early evenings, 7-9am and 5-7pm
How often3-4 posts/week
What to post
Your highest-leverage content: Patient success stories with exercise demos.
Content angles that work for Physical Therapy Clinic:
- Simple rehab exercises to try at home
- Before-and-after patient progress
- Tips for injury prevention
- Behind-the-scenes clinic care
Sample post
How Jane Recovered from Knee Pain in 6 Weeks
Discover the simple exercises Jane used to get back to hiking pain-free — and how you can too...
Image: patient performing knee rehab exercise with therapist
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