How Physical Therapy Clinic should use social media to bring in customers
Consistently sharing helpful content builds trust and keeps the clinic top-of-mind when locals need therapy.
Where to post
FacebookLocal community engagement and patient testimonials perform well on Facebook.
InstagramVisual content like exercise demos and recovery stories thrive on Instagram.
YouTubeEducational videos and detailed therapy techniques attract patient interest on YouTube.
TikTokShort, engaging rehab tips and success stories gain traction with younger audiences.
LinkedInProfessional networking and B2B referrals are common on LinkedIn.
NextdoorHyper-local service promotion and neighborhood recommendations happen on Nextdoor.
When to post
Best timeWeekday mornings and early evenings, 7-9am and 5-7pm
How often3-4 posts/week
What to post
Your highest-leverage content: Patient success stories with exercise demos.
Content angles that work for Physical Therapy Clinic:
Simple rehab exercises to try at home
Before-and-after patient progress
Tips for injury prevention
Behind-the-scenes clinic care
Sample post
How Jane Recovered from Knee Pain in 6 Weeks
Discover the simple exercises Jane used to get back to hiking pain-free — and how you can too...
Image: patient performing knee rehab exercise with therapist
How eHandshake actually gets Physical Therapy Clinic more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Physical Therapy Clinic turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.