Social media playbook

How Personal Stylist should use social media to bring in customers

Consistently sharing style expertise and real client results builds trust and attracts clients who want personalized fashion advice.

Where to post

InstagramVisual fashion content and styling tips perform strongly with engaged audiences.
TikTokShort styling videos and transformations attract a large, trend-focused audience.
PinterestUsers seek outfit inspiration and style boards, fitting personal stylist content.
FacebookCommunity groups and local client outreach support small stylist businesses.
YouTubeLonger tutorials and style advice videos help build authority and client trust.

When to post

Best timeWeekday evenings, 6-9pm
How often3-4 posts/week

What to post

Your highest-leverage content: Before-and-after client style transformations.

Content angles that work for Personal Stylist:

Sample post

Transform Your Look: See How a Simple Style Update Changes Everything
Ever wonder how the right outfit can boost your confidence and make you stand out? Check out this amazing before-and-after styling session with one of my clients...
Image: before and after client photos showcasing outfit change

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