Social media playbook

How Promotional Products Supplier should use social media to bring in customers

Consistent social presence builds trust and showcases creativity that helps businesses choose the right promotional products.

Where to post

LinkedInB2B networking and showcasing product catalogs to business clients is key.
FacebookActive groups and local business pages facilitate client engagement and promotions.
InstagramVisual product displays and short videos help demonstrate promotional items.
YouTubeProduct demos and unboxing videos attract business buyers researching options.
ShopifyE-commerce storefronts enable direct sales and product discovery.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week

What to post

Your highest-leverage content: Showcase custom product transformations.

Content angles that work for Promotional Products Supplier:

Sample post

Transform Your Brand with Custom Promotional Products!
See how we turned a simple tote bag into a powerful marketing tool for a local business...
Image: before and after photo of a branded tote bag

How eHandshake actually gets Promotional Products Supplier more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Promotional Products Supplier turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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