Social media playbook

How Real Estate Appraisal Service should use social media to bring in customers

Consistent social presence builds credibility and educates clients on the value of professional appraisals.

Where to post

LinkedInProfessional networking and B2B referrals are key for appraisers.
FacebookLocal community groups and business pages help generate leads.
YouTubeEducational videos explaining appraisal processes build trust.
XSharing market insights and quick updates engages real estate pros.

When to post

Best timeWeekday mornings, 8-10am
How often2 posts/week

What to post

Your highest-leverage content: Explainer videos on appraisal process.

Content angles that work for Real Estate Appraisal Service:

Sample post

What Really Goes Into a Home Appraisal?
Ever wondered how appraisers determine your home's value? Let’s break down the key steps and what you should expect during the process...
Image: photo of owner conducting a home inspection

How eHandshake actually gets Real Estate Appraisal Service more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Real Estate Appraisal Service turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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