Social media playbook
How Restoration Services should use social media to bring in customers
Showing up consistently on social media builds trust and demonstrates expertise when customers need urgent restoration services.
Where to post
FacebookLocal service promotions and customer reviews drive strong engagement on Facebook.
InstagramBefore-and-after photos and short videos showcase restoration work effectively.
NextdoorHyper-local lead generation is key for restoration services in neighborhood communities.
YouTubeDetailed case studies and educational content perform well for trust-building.
TikTokShort, engaging restoration transformations can attract a younger audience.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Before-and-after restoration photos.
Content angles that work for Restoration Services:
- Dramatic transformation showcases
- Customer testimonials and reviews
- Tips for damage prevention and quick response
- Behind-the-scenes of restoration work
Sample post
From Disaster to Dream: See This Home’s Incredible Restoration!
When water damage struck, we acted fast to bring this home back to life — here’s how we did it step-by-step...
Image: before and after photo of a restored room
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