Social media playbook

How Restoration Services should use social media to bring in customers

Showing up consistently on social media builds trust and demonstrates expertise when customers need urgent restoration services.

Where to post

FacebookLocal service promotions and customer reviews drive strong engagement on Facebook.
InstagramBefore-and-after photos and short videos showcase restoration work effectively.
NextdoorHyper-local lead generation is key for restoration services in neighborhood communities.
YouTubeDetailed case studies and educational content perform well for trust-building.
TikTokShort, engaging restoration transformations can attract a younger audience.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week

What to post

Your highest-leverage content: Before-and-after restoration photos.

Content angles that work for Restoration Services:

Sample post

From Disaster to Dream: See This Home’s Incredible Restoration!
When water damage struck, we acted fast to bring this home back to life — here’s how we did it step-by-step...
Image: before and after photo of a restored room

How eHandshake actually gets Restoration Services more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Restoration Services turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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