Social media playbook
How Solar Installation Contractor should use social media to bring in customers
Consistent social media presence builds trust and visibility among local homeowners considering solar installation.
Where to post
FacebookLocal community engagement and customer reviews drive solar contractor leads effectively.
InstagramBefore/after project photos and educational content perform well for visual appeal.
LinkedInB2B connections and industry networking support commercial solar projects.
YouTubeHow-to videos and case studies help educate potential customers.
NextdoorHyper-local lead generation is effective for neighborhood solar installations.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
What to post
Your highest-leverage content: Before-and-after solar installation photos.
Content angles that work for Solar Installation Contractor:
- Customer success stories and testimonials
- Energy savings and environmental impact
- Step-by-step installation process
- Local community involvement and events
Sample post
See How This Home Went Solar and Cut Energy Bills!
Discover the transformation from rooftop to renewable energy powerhouse and how much this family is saving every month...
Image: before and after photo of a completed solar panel installation on a home
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