Social media playbook
How Gutter Services should use social media to bring in customers
Consistent local social media presence builds trust and keeps your gutter services top of mind when homeowners need help.
Where to post
FacebookLocal service businesses thrive on Facebook for community engagement and customer reviews.
NextdoorHyper-local platform ideal for neighborhood-based home maintenance services like gutter cleaning.
InstagramBefore-and-after photos of gutter work perform well visually to attract customers.
TikTokShort videos showing gutter cleaning tips and transformations engage a broad audience.
YouTubeHow-to and demonstration videos help build trust and showcase expertise.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
What to post
Your highest-leverage content: Before and after gutter cleaning photos.
Content angles that work for Gutter Services:
- Gutter maintenance tips
- Customer testimonials and reviews
- Seasonal gutter care reminders
- Common gutter problems and solutions
Sample post
See How We Transformed This Clogged Gutter in Just One Hour!
Watch the difference a professional gutter cleaning can make to protect your home from water damage...
Image: before and after photo of cleaned gutters on a local home
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