Social media playbook

How Gutter Services should use social media to bring in customers

Consistent local social media presence builds trust and keeps your gutter services top of mind when homeowners need help.

Where to post

FacebookLocal service businesses thrive on Facebook for community engagement and customer reviews.
NextdoorHyper-local platform ideal for neighborhood-based home maintenance services like gutter cleaning.
InstagramBefore-and-after photos of gutter work perform well visually to attract customers.
TikTokShort videos showing gutter cleaning tips and transformations engage a broad audience.
YouTubeHow-to and demonstration videos help build trust and showcase expertise.

When to post

Best timeWeekday mornings, 7-9am
How often2-3 posts/week

What to post

Your highest-leverage content: Before and after gutter cleaning photos.

Content angles that work for Gutter Services:

Sample post

See How We Transformed This Clogged Gutter in Just One Hour!
Watch the difference a professional gutter cleaning can make to protect your home from water damage...
Image: before and after photo of cleaned gutters on a local home

How eHandshake actually gets Gutter Services more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Gutter Services turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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