Social media playbook

How Tanning Studio should use social media to bring in customers

Consistent social media presence helps build local trust and showcases results that attract new tanning clients.

Where to post

InstagramVisual content showcasing glowing skin and studio ambiance attracts local clients seeking tanning services.
FacebookLocal community presence and reviews help build trust and promote special offers effectively.
NextdoorHyper-local platform ideal for reaching nearby customers interested in personal care services.

When to post

Best timeWeekday afternoons, 3-6pm
How often3-4 posts/week

What to post

Your highest-leverage content: Before and after client transformations.

Content angles that work for Tanning Studio:

Sample post

See the Glow: Real Client Transformations!
Discover how our customized tanning sessions bring out the perfect sun-kissed look for every skin type...
Image: before and after client photo

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