Social media playbook

How Social Media Management Platform should use social media to bring in customers

Consistent social media presence builds trust and demonstrates expertise to potential business clients.

Where to post

LinkedInLinkedIn connects with professionals and businesses seeking social media tools and insights.
FacebookFacebook allows targeting local business owners and sharing updates, tips, and testimonials.
InstagramInstagram showcases visual content and quick tips that engage marketers and small business owners.

When to post

Best timeWeekday mornings, 8-10am
How often3-4 posts/week

What to post

Your highest-leverage content: Case studies showing platform impact.

Content angles that work for Social Media Management Platform:

Sample post

How We Helped a Local Bakery Double Their Instagram Followers
Discover the simple steps that transformed their social media presence and boosted sales...
Image: before and after follower growth graph

How eHandshake actually gets Social Media Management Platform more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Social Media Management Platform turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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