Social media playbook
How Dog Walking Service should use social media to bring in customers
Showing up on social helps build trust and familiarity with local pet owners who want a dependable dog walker.
Where to post
FacebookLocal community engagement and reviews drive dog walking service bookings.
InstagramVisual content of happy dogs and walks attracts pet owners.
NextdoorHyper-local platform ideal for neighborhood-based pet services.
TikTokShort, engaging videos of dogs walking can build brand personality.
WhatsAppDirect communication channel for scheduling and customer service.
When to post
Best timeWeekday mornings, 7-9am
How often3-4 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Happy dog walk highlights.
Content angles that work for Dog Walking Service:
- Cute dog moments on walks
- Tips for dog care and exercise
- Client testimonials and stories
- Local park or trail features
A post idea to steal
5 Signs Your Dog Needs More Daily Walks
Wondering if your furry friend is getting enough exercise? Here are five signs that more walks could make them happier and healthier!
Sample post
Meet Max: Our Happy Hiking Pup of the Week!
Max loves exploring new trails and sniffing every corner—find out what makes his walks so special with us...
Image: photo of a joyful dog on a leafy trail
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook