Social media playbook

How Dog Walking Service should use social media to bring in customers

Showing up on social helps build trust and familiarity with local pet owners who want a dependable dog walker.

Where to post

FacebookLocal community engagement and reviews drive dog walking service bookings.
InstagramVisual content of happy dogs and walks attracts pet owners.
NextdoorHyper-local platform ideal for neighborhood-based pet services.
TikTokShort, engaging videos of dogs walking can build brand personality.
WhatsAppDirect communication channel for scheduling and customer service.

When to post

Best timeWeekday mornings, 7-9am
How often3-4 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)

What to post

Your highest-leverage content: Happy dog walk highlights.

Content angles that work for Dog Walking Service:

A post idea to steal

5 Signs Your Dog Needs More Daily Walks
Wondering if your furry friend is getting enough exercise? Here are five signs that more walks could make them happier and healthier!

Sample post

Meet Max: Our Happy Hiking Pup of the Week!
Max loves exploring new trails and sniffing every corner—find out what makes his walks so special with us...
Image: photo of a joyful dog on a leafy trail

How eHandshake actually gets Dog Walking Service more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Dog Walking Service turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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