Social media playbook
How Golf Instructor should use social media to bring in customers
Showing up consistently helps build trust and demonstrates expertise to golfers looking for personalized improvement.
Where to post
InstagramGolf enthusiasts engage with visual tips and swing videos that showcase technique improvements.
FacebookLocal golfers and older demographics use Facebook to find trusted instructors and community events.
TikTokShort, engaging swing tips and challenges can attract younger golfers and build awareness.
NextdoorHyper-local platform ideal for connecting with nearby golfers seeking personal lessons.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple swing improvement tips.
Content angles that work for Golf Instructor:
- Common swing mistakes and fixes
- Golf fitness and warm-up routines
- Course strategy and mental game advice
- Client success stories and progress highlights
A post idea to steal
3 Easy Drills to Fix Your Slice
Struggling with a slice? Here are my top 3 drills that helped my clients straighten their shots — give them a try and see the difference!
Sample post
Unlock More Distance with This Simple Grip Adjustment
Most golfers overlook this one grip tweak that can add yards to your drive…
Image: photo of your hands demonstrating the grip
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