Social media playbook
How Carpentry should use social media to bring in customers
Consistent social media presence builds trust by showing quality work and connecting with local customers who rely on visual proof.
Where to post
FacebookLocal customers trust Facebook for finding skilled carpenters through community groups and visual project updates.
InstagramInstagram showcases craftsmanship with before-and-after photos and short project highlights that attract homeowners.
NextdoorNextdoor connects carpenters directly with neighbors seeking reliable local tradespeople.
PinterestPinterest helps customers discover carpentry design ideas and inspires custom woodwork projects.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Showcasing recent custom woodworking projects.
Content angles that work for Carpentry:
- Before and after project transformations
- Tips for choosing wood and finishes
- Behind-the-scenes of craftsmanship
- Customer testimonials and project stories
A post idea to steal
5 Tips to Choose the Perfect Wood for Your Home Project
Thinking about a new wood project? Here are my top 5 tips to help you pick the right wood that lasts and looks great!
Sample post
Transforming an Old Deck into a Stunning Outdoor Space
Check out how we turned a worn-out deck into a beautiful spot for family gatherings with durable wood and expert craftsmanship...
Image: before and after deck photos
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