Social media playbook

How Carpentry should use social media to bring in customers

Consistent social media presence builds trust by showing quality work and connecting with local customers who rely on visual proof.

Where to post

FacebookLocal customers trust Facebook for finding skilled carpenters through community groups and visual project updates.
InstagramInstagram showcases craftsmanship with before-and-after photos and short project highlights that attract homeowners.
NextdoorNextdoor connects carpenters directly with neighbors seeking reliable local tradespeople.
PinterestPinterest helps customers discover carpentry design ideas and inspires custom woodwork projects.

When to post

Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMorning (7-9am) · Evening (6-8pm)

What to post

Your highest-leverage content: Showcasing recent custom woodworking projects.

Content angles that work for Carpentry:

A post idea to steal

5 Tips to Choose the Perfect Wood for Your Home Project
Thinking about a new wood project? Here are my top 5 tips to help you pick the right wood that lasts and looks great!

Sample post

Transforming an Old Deck into a Stunning Outdoor Space
Check out how we turned a worn-out deck into a beautiful spot for family gatherings with durable wood and expert craftsmanship...
Image: before and after deck photos

How eHandshake actually gets Carpentry more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Carpentry turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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