Social media playbook
How Bartender should use social media to bring in customers
Showing up on social helps bartenders build a loyal local following by sharing their craft and personality.
Where to post
InstagramCustomers love visually appealing cocktail photos and behind-the-bar stories on Instagram.
FacebookLocal patrons often use Facebook to find bars and events, making it good for announcements and community engagement.
TikTokShort, creative videos showcasing drink recipes and bartending skills attract a younger audience.
NextdoorLocal neighborhood platform useful for promoting specials and events to nearby residents.
When to post
Best timeEvenings, 6-9pm
How often3-5 posts/week
Best daysThu, Fri, Sat
Time windowsEvening (6-9pm) · Late Afternoon (4-6pm)
What to post
Your highest-leverage content: Showcasing signature cocktails.
Content angles that work for Bartender:
- Unique drink recipes
- Behind-the-scenes bartending tips
- Spotlighting local ingredients
- Event and happy hour promotions
A post idea to steal
5 Must-Try Cocktails for Your Next Night Out
Looking for a new favorite drink? Here are five cocktails I love mixing up that are sure to impress your friends!
Sample post
The Secret to Perfectly Balanced Margaritas
Ever wondered what makes a margarita just right? Let me share my simple trick that brings out the best flavor...
Image: a close-up of a freshly made margarita with salt rim
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