Social media playbook

How Web Designer should use social media to bring in customers

Consistently sharing design work and expertise builds trust and attracts clients who want a professional web presence.

Where to post

InstagramClients discover web designers through visually appealing portfolio posts and design tips.
LinkedInProfessional networking and sharing case studies attract business clients seeking web design services.
FacebookLocal businesses use Facebook to find web designers and appreciate client testimonials and project highlights.
PinterestPinterest users search for design inspiration, making it good for showcasing portfolio pieces.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Thu, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Showcasing recent website projects.

Content angles that work for Web Designer:

A post idea to steal

5 Essential Elements Every Small Business Website Needs
Wondering what makes a website truly effective? Here are the 5 key elements I always include to help my clients stand out online!

Sample post

Transform Your Website: See This Client’s Stunning Redesign
Check out how a fresh design boosted this business’s online appeal and customer engagement…
Image: before and after website screenshots

How eHandshake actually gets Web Designer more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Web Designer turn an online presence into paying customers.

More playbooks

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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