Social media playbook

How Pest Control Service should use social media to bring in customers

Showing up on social helps build trust and keeps your service top-of-mind when customers need pest control.

Where to post

FacebookLocal service promotions and customer reviews thrive on Facebook for pest control businesses.
InstagramBefore-and-after photos and short educational videos perform well to showcase effectiveness.
NextdoorHyper-local community recommendations and lead generation are strong on Nextdoor.
TikTokShort, engaging videos demonstrating pest control tips and results attract local customers.
YouTubeLonger educational content and how-to videos help build trust and authority.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Before-and-after pest treatment photos.

Content angles that work for Pest Control Service:

A post idea to steal

5 Easy Ways to Keep Ants Out of Your Kitchen This Summer
Ants can be a real nuisance when the weather warms up. Here are my top 5 simple tips to keep them from invading your kitchen—try them out and let me know how it goes!

Sample post

See How We Cleared This Home of Termites in Just One Visit
Termites can cause serious damage if left unchecked. Check out this dramatic before-and-after from a recent job and learn why early treatment matters...
Image: before and after termite treatment photos

How eHandshake actually gets Pest Control Service more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Pest Control Service turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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