Social media playbook
How premium dips and sauces manufacturer should use social media to bring in customers
Consistent social presence builds trust and inspires customers to try and share premium food products.
Where to post
InstagramHighly visual platform where food photos and recipe ideas engage customers looking for premium dips.
FacebookPopular with a broad demographic that trusts local food brands and shares food-related content.
PinterestUsers seek recipe inspiration and food presentation ideas, ideal for showcasing dips and serving suggestions.
NextdoorEffective for hyper-local marketing and connecting with nearby customers who prefer local specialty foods.
When to post
Best timeWeekday evenings, 6-8pm
How often3-4 posts/week
Best daysTue, Wed, Thu, Fri
Time windowsEvening (6-8pm) · Morning (8-10am)
What to post
Your highest-leverage content: Serving suggestions with premium dips.
Content angles that work for premium dips and sauces manufacturer:
- Creative recipes featuring dips
- Behind-the-scenes of sauce making
- Customer testimonials and reviews
- Pairing dips with popular snacks
A post idea to steal
5 Easy Snack Pairings to Elevate Your Dip Experience
Looking for new ways to enjoy your favorite dips? Here are my top 5 snack pairings that make every bite better!
Sample post
Transform Your Game Day Snacks with Our Signature Dip!
Want to impress your guests with minimal effort? Discover how our premium dip can make your snacks the star of the party...
Image: a vibrant bowl of dip surrounded by chips and veggies
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook