Social media playbook

How premium dips and sauces manufacturer should use social media to bring in customers

Consistent social presence builds trust and inspires customers to try and share premium food products.

Where to post

InstagramHighly visual platform where food photos and recipe ideas engage customers looking for premium dips.
FacebookPopular with a broad demographic that trusts local food brands and shares food-related content.
PinterestUsers seek recipe inspiration and food presentation ideas, ideal for showcasing dips and serving suggestions.
NextdoorEffective for hyper-local marketing and connecting with nearby customers who prefer local specialty foods.

When to post

Best timeWeekday evenings, 6-8pm
How often3-4 posts/week
Best daysTue, Wed, Thu, Fri
Time windowsEvening (6-8pm) · Morning (8-10am)

What to post

Your highest-leverage content: Serving suggestions with premium dips.

Content angles that work for premium dips and sauces manufacturer:

A post idea to steal

5 Easy Snack Pairings to Elevate Your Dip Experience
Looking for new ways to enjoy your favorite dips? Here are my top 5 snack pairings that make every bite better!

Sample post

Transform Your Game Day Snacks with Our Signature Dip!
Want to impress your guests with minimal effort? Discover how our premium dip can make your snacks the star of the party...
Image: a vibrant bowl of dip surrounded by chips and veggies

How eHandshake actually gets premium dips and sauces manufacturer more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how premium dips and sauces manufacturer turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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