Social media playbook

How flavoring company should use social media to bring in customers

Consistent social presence builds trust and showcases creativity, helping customers discover and choose your unique flavors.

Where to post

InstagramVisual storytelling of unique flavors and recipes engages food enthusiasts and product developers.
LinkedInConnects with food industry professionals and potential business clients seeking flavor innovation.
FacebookReaches a broad audience including local chefs and small food businesses interested in flavor products.
PinterestIdeal for sharing flavor inspiration and recipe ideas that customers can discover visually.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Thu, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Showcase unique flavor combinations.

Content angles that work for flavoring company:

A post idea to steal

5 Easy Ways to Elevate Your Recipes with Natural Flavors
Want to add a special touch to your cooking? Here are my top 5 simple flavor tips that make a big difference!

Sample post

Discover the Secret Ingredient Behind Our Best-Selling Flavor
Ever wonder what makes our signature blend stand out? Here’s a peek into the magic behind the taste...
Image: close-up of vibrant flavor ingredients in the lab

How eHandshake actually gets flavoring company more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how flavoring company turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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