Social media playbook

How Tennis Coach should use social media to bring in customers

Consistent social media presence helps build trust and showcases your coaching expertise to attract local players.

Where to post

InstagramTennis players and enthusiasts engage with visual tips and short skill demos on Instagram.
FacebookLocal community groups and parents find and trust tennis coaches via Facebook posts and events.
TikTokShort, engaging tennis drills and challenges perform well with younger audiences on TikTok.
NextdoorHyper-local platform where neighbors look for trusted local sports instructors.

When to post

Best timeWeekday evenings, 6-8pm
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsEvening (6-8pm) · Morning (7-9am)

What to post

Your highest-leverage content: Quick tennis technique tips.

Content angles that work for Tennis Coach:

A post idea to steal

3 Simple Drills to Boost Your Tennis Serve Accuracy
Want to land more serves in the sweet spot? Try these easy drills that you can practice at home or on the court!

Sample post

Master Your Backhand with This One Adjustment
Struggling with your backhand slice? Here’s a simple tweak that can make a big difference in your game...
Image: coach demonstrating backhand technique on court

How eHandshake actually gets Tennis Coach more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Tennis Coach turn an online presence into paying customers.

More playbooks

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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