Social media playbook
How Tennis Coach should use social media to bring in customers
Consistent social media presence helps build trust and showcases your coaching expertise to attract local players.
Where to post
InstagramTennis players and enthusiasts engage with visual tips and short skill demos on Instagram.
FacebookLocal community groups and parents find and trust tennis coaches via Facebook posts and events.
TikTokShort, engaging tennis drills and challenges perform well with younger audiences on TikTok.
NextdoorHyper-local platform where neighbors look for trusted local sports instructors.
When to post
Best timeWeekday evenings, 6-8pm
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsEvening (6-8pm) · Morning (7-9am)
What to post
Your highest-leverage content: Quick tennis technique tips.
Content angles that work for Tennis Coach:
- How to improve your serve
- Footwork drills for agility
- Common beginner mistakes
- Equipment care and recommendations
A post idea to steal
3 Simple Drills to Boost Your Tennis Serve Accuracy
Want to land more serves in the sweet spot? Try these easy drills that you can practice at home or on the court!
Sample post
Master Your Backhand with This One Adjustment
Struggling with your backhand slice? Here’s a simple tweak that can make a big difference in your game...
Image: coach demonstrating backhand technique on court
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