Social media playbook

How small business marketing consultant should use social media to bring in customers

Consistent online presence builds trust and awareness among small business owners who often rely on recommendations and visible expertise.

Where to post

LinkedInLinkedIn connects directly with business owners and professionals seeking marketing advice, where thought leadership and case studies perform well.
FacebookFacebook groups and pages allow targeting local small business owners with tips and community engagement content.
InstagramInstagram helps showcase marketing results visually and share quick tips with engaging graphics and short videos.
NextdoorNextdoor is useful for hyper-local lead generation and building trust with neighborhood small business owners.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Simple marketing tips for small businesses.

Content angles that work for small business marketing consultant:

A post idea to steal

5 Easy Ways to Boost Your Local Business Visibility
Looking to get noticed in your community? Here are five simple marketing moves you can make today to stand out and attract more customers!

Sample post

Why Most Small Businesses Miss Out on Local Customers
Are you struggling to get people through your door? Discover the simple marketing tweaks that could change everything for your business...
Image: before and after marketing results from a client

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