Social media playbook
How small business marketing consultancy should use social media to bring in customers
Consistent, helpful marketing content builds trust and positions the consultant as a go-to expert for small business owners.
Where to post
LinkedInLinkedIn connects directly with small business owners and professionals seeking marketing advice through educational and case study content.
FacebookFacebook groups and pages allow local small business communities to engage with marketing tips and success stories.
InstagramInstagram is effective for sharing quick marketing tips and behind-the-scenes content that builds trust visually.
NextdoorNextdoor targets local neighborhoods where small businesses can gain referrals and trust through personal recommendations.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple marketing tips for small businesses.
Content angles that work for small business marketing consultancy:
- How to improve local online presence
- Affordable marketing strategies
- Success stories from local clients
- Common marketing mistakes to avoid
A post idea to steal
3 Easy Ways to Boost Your Small Business Online Visibility
Looking to get noticed without breaking the bank? Here are my top 3 simple tips to help your business stand out online!
Sample post
Why Your Small Business Needs a Local SEO Checkup Now
Is your business showing up where it matters most? Discover the key local SEO tweaks that could bring more customers through your door...
Image: screenshot of local search results or a client storefront
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