Social media playbook
How Massage Therapy Practice should use social media to bring in customers
Consistent social presence helps build trust and familiarity with clients seeking personal wellness services like massage therapy.
Where to post
InstagramVisual content of relaxing environments and client testimonials perform well for attracting clients.
FacebookLocal community engagement and appointment booking features are widely used by small massage practices.
TikTokShort videos demonstrating techniques and wellness tips help build awareness among younger audiences.
YouTubeLonger educational videos on massage benefits and self-care attract health-conscious viewers.
NextdoorHyper-local recommendations and reviews help small practices gain neighborhood clients.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple self-massage techniques.
Content angles that work for Massage Therapy Practice:
- Benefits of regular massage therapy
- Client relaxation stories and testimonials
- Tips for reducing everyday muscle tension
- Behind-the-scenes of a calming therapy session
A post idea to steal
3 Easy Self-Massage Moves to Relieve Neck Tension
Feeling tight after a long day? Try these simple self-massage moves to ease neck tension and feel refreshed!
Sample post
How a 15-Minute Massage Can Change Your Day
Discover the surprising ways a quick massage session can boost your mood and ease stress levels...
Image: calm therapy room with massage table
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook