How Estate Planning Law Firm should use social media to bring in customers
Consistent educational content builds trust and helps potential clients understand the value of estate planning services.
Where to post
FacebookClients use Facebook to find trusted local professionals and engage with educational posts about legal planning.
LinkedInLinkedIn connects with professionals seeking credible estate planning advice and builds authority through informative content.
NextdoorNextdoor helps reach local community members who trust neighborhood recommendations for legal services.
InstagramInstagram can humanize the firm with approachable visuals and simple tips that demystify estate planning.
When to post
Best timeWeekday mornings, 8-10am
How often2 posts/week
Best daysTue, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Clear explanations of common estate planning documents.
Content angles that work for Estate Planning Law Firm:
How to prepare for your first estate planning meeting
Common myths about wills and trusts
Benefits of updating your estate plan regularly
Client success stories (anonymized)
A post idea to steal
5 Essential Questions to Ask Before Creating Your Will
Thinking about a will but not sure where to start? Here are 5 key questions I always recommend clients consider first to make the process smoother!
Sample post
Why Everyone Needs a Power of Attorney Document
Do you know what a power of attorney is and why it matters? Many people overlook this important part of their estate plan, but it can make all the difference when unexpected events happen...
Image: photo of attorney consulting with a client in office
How eHandshake actually gets Estate Planning Law Firm more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Estate Planning Law Firm turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.