Social media playbook

How Apparel Alterations Service should use social media to bring in customers

Showing up on social helps build trust by demonstrating skill and connecting with local customers seeking personalized service.

Where to post

InstagramVisual before/after photos and short videos showcase tailoring skills effectively.
FacebookLocal community engagement and customer reviews drive business for neighborhood services.
TikTokShort, creative videos demonstrating alterations attract younger audiences.
PinterestVisual inspiration boards for fashion and tailoring ideas appeal to potential clients.
NextdoorHyper-local platform helps reach nearby customers seeking alteration services.

When to post

Best timeWeekday mid-mornings, 9-11am
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsMid-morning (9-11am) · Early evening (5-7pm)

What to post

Your highest-leverage content: Before-and-after garment transformations.

Content angles that work for Apparel Alterations Service:

A post idea to steal

3 Easy Ways to Make Your Clothes Fit Better Without Buying New
Want to refresh your wardrobe without spending a fortune? Here are my top 3 alteration tips to get your clothes fitting just right!

Sample post

Watch This Dress Go From Too Big to Perfect Fit!
Ever wonder how a simple alteration can transform your favorite dress? Check out this stunning before-and-after and imagine what we could do for your wardrobe...
Image: before and after dress alteration photos

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