Social media playbook
How Wedding Planner should use social media to bring in customers
Showing up consistently on social helps build trust and inspires couples during their wedding planning journey.
Where to post
InstagramCouples find inspiration here through photos and stories showcasing weddings and planning tips.
PinterestPopular for discovering wedding themes, decor ideas, and mood boards that brides and grooms save.
FacebookLocal couples join groups and follow pages for vendor recommendations and event updates.
NextdoorHyper-local platform where neighbors recommend trusted vendors including wedding planners.
When to post
Best timeWeekday evenings, 6-8pm
How often2-3 posts/week
Best daysTue, Thu, Sat
Time windowsEvening (6-8pm) · Morning (9-11am)
What to post
Your highest-leverage content: Real wedding highlights and planning tips.
Content angles that work for Wedding Planner:
- Behind-the-scenes of event setup
- Budget-friendly planning advice
- Unique theme and decor ideas
- Testimonials and client stories
A post idea to steal
5 Essential Questions to Ask Your Wedding Venue
Choosing the right venue can make or break your big day—here are the top questions I always recommend couples ask before booking!
Sample post
Transforming a Backyard into a Dream Wedding Venue
Ever wondered how to turn a simple backyard into a magical wedding setting? Here’s a sneak peek into the process that makes it unforgettable...
Image: before and after photos of a backyard wedding setup
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