Social media playbook
How Cleaning Service should use social media to bring in customers
Showing up on social helps build trust and keeps your cleaning service top of mind when neighbors need help.
Where to post
FacebookLocal service promotions and customer reviews thrive on Facebook for cleaning services.
InstagramBefore-and-after photos and short videos perform well to showcase cleaning results.
TikTokShort, engaging cleaning tips and transformations attract a broad audience.
NextdoorHyper-local lead generation is effective for neighborhood-based cleaning services.
YouTubeHow-to videos and detailed cleaning tutorials help build trust and authority.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Before-and-after cleaning transformations.
Content angles that work for Cleaning Service:
- Quick cleaning hacks for busy homes
- Benefits of professional cleaning services
- Customer testimonials and reviews
- Eco-friendly cleaning tips
A post idea to steal
5 Simple Tips to Keep Your Kitchen Sparkling Every Day
Want a kitchen that shines without spending hours cleaning? Here are my top 5 easy tips you can use daily to keep it fresh and spotless!
Sample post
Watch This Stubborn Stain Disappear in Minutes!
Ever wonder how to get rid of tough stains without harsh chemicals? Here’s a quick trick I use that really works...
Image: before and after stain removal photo
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