Social media playbook
How Cleaning Service should use social media to bring in customers
Showing up consistently on social builds trust and demonstrates the quality and reliability of your cleaning service.
Where to post
FacebookLocal service promotions and customer reviews thrive on Facebook for cleaning services.
InstagramBefore-and-after photos and short videos perform well to showcase cleaning results.
TikTokShort, engaging cleaning tips and transformations attract a broad audience.
NextdoorHyper-local lead generation is effective for neighborhood-based cleaning services.
YouTubeHow-to videos and detailed cleaning tutorials help build trust and authority.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
What to post
Your highest-leverage content: Before and after cleaning transformations.
Content angles that work for Cleaning Service:
- Visual cleaning results
- Customer testimonials and reviews
- Cleaning tips and hacks
- Behind-the-scenes of your process
Sample post
Watch this kitchen go from messy to spotless in under an hour!
You won’t believe the difference a professional clean can make — see the transformation unfold...
Image: before and after photo of a cleaned kitchen
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