Social media playbook

How Cleaning Service should use social media to bring in customers

Showing up on social helps build trust and keeps your cleaning service top of mind when neighbors need help.

Where to post

FacebookLocal service promotions and customer reviews thrive on Facebook for cleaning services.
InstagramBefore-and-after photos and short videos perform well to showcase cleaning results.
TikTokShort, engaging cleaning tips and transformations attract a broad audience.
NextdoorHyper-local lead generation is effective for neighborhood-based cleaning services.
YouTubeHow-to videos and detailed cleaning tutorials help build trust and authority.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Before-and-after cleaning transformations.

Content angles that work for Cleaning Service:

A post idea to steal

5 Simple Tips to Keep Your Kitchen Sparkling Every Day
Want a kitchen that shines without spending hours cleaning? Here are my top 5 easy tips you can use daily to keep it fresh and spotless!

Sample post

Watch This Stubborn Stain Disappear in Minutes!
Ever wonder how to get rid of tough stains without harsh chemicals? Here’s a quick trick I use that really works...
Image: before and after stain removal photo

How eHandshake actually gets Cleaning Service more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Cleaning Service turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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