Social media playbook

How marketing consultant should use social media to bring in customers

Consistent online presence builds trust and positions the marketing consultant as a knowledgeable resource for potential clients.

Where to post

LinkedInLinkedIn is the primary platform for professional networking and B2B trust-building where marketing consultants can share insights and case studies.
XX (formerly Twitter) allows quick tips, industry commentary, and engagement with marketing professionals and potential clients.
FacebookFacebook groups and pages help reach local businesses and entrepreneurs seeking marketing advice and services.
InstagramInstagram supports visual storytelling and short marketing tips that attract small business owners and startups.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Practical marketing tips for small businesses.

Content angles that work for marketing consultant:

A post idea to steal

3 Easy Ways to Boost Your Local Business Visibility Online
Looking to get noticed by more customers nearby? Here are three simple steps you can start today to improve your local online presence!

Sample post

Why Most Small Businesses Miss Out on Social Media Success
Are you posting but not seeing results? Discover the key mistakes many make and how to fix them for better engagement...
Image: a screenshot of a social media analytics dashboard

How eHandshake actually gets marketing consultant more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how marketing consultant turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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