Social media playbook
How Barbershop should use social media to bring in customers
Consistent social presence helps build trust and showcases your skills where customers look for local grooming services.
Where to post
InstagramCustomers trust visual before-and-after haircuts and style inspiration shared on Instagram.
FacebookLocal community engagement and reviews help build trust for nearby barbershops.
NextdoorHyper-local recommendations on Nextdoor connect barbershops with neighborhood clients.
TikTokShort, engaging haircut transformations and grooming tips attract younger customers.
When to post
Best timeWeekday afternoons, 3-6pm
How often3-4 posts/week
Best daysTue, Wed, Thu, Fri
Time windowsAfternoon (3-5pm) · Early Evening (6-8pm)
What to post
Your highest-leverage content: Before-and-after haircut transformations.
Content angles that work for Barbershop:
- Styling tips for different hair types
- Client testimonials and stories
- Seasonal haircut trends
- Grooming product recommendations
A post idea to steal
3 Easy Tips to Keep Your Hair Fresh Between Cuts
Want your haircut to look sharp longer? Here are my top 3 simple tips you can do at home to keep your style fresh until your next visit!
Sample post
Check Out This Classic Fade Transformation!
See how a clean fade can completely change your look and boost your confidence... Ready for your next cut?
Image: before and after fade haircut photo
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