Social media playbook
How used car dealership should use social media to bring in customers
Showing up online builds trust and helps local buyers feel confident choosing your dealership over others.
Where to post
FacebookLocal buyers trust Facebook for community recommendations and vehicle listings with photos and details.
InstagramVisual car posts and stories engage buyers interested in vehicle condition and features.
NextdoorHyper-local platform where neighbors seek trusted sellers nearby.
TikTokShort videos showing car features or deals can attract younger buyers but requires creative effort.
When to post
Best timeWeekday evenings, 6-8pm
How often3-4 posts/week
Best daysTue, Wed, Thu, Fri
Time windowsEvening (6-8pm) · Morning (8-10am)
What to post
Your highest-leverage content: Highlighting quality and reliability of used cars.
Content angles that work for used car dealership:
- Customer testimonials and success stories
- Detailed car feature spotlights
- Tips for buying used cars safely
- Special deals and financing options
A post idea to steal
5 Quick Tips to Inspect a Used Car Before Buying
Thinking about buying a used car? Here are my top 5 simple checks you can do to avoid surprises and drive away happy!
Sample post
Why This 2015 Sedan is a Great Deal Right Now
Looking for a reliable ride that won’t break the bank? Check out the features and condition of this car that just arrived at our lot...
Image: photo of the featured car parked at the dealership
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook