Social media playbook
How nutrition consulting should use social media to bring in customers
Showing up on social helps build trust and provides ongoing value that encourages clients to choose your personalized nutrition advice.
Where to post
InstagramClients seek visual inspiration and quick nutrition tips through engaging photos and short videos.
FacebookLocal community groups and older demographics trust Facebook for health advice and event updates.
NextdoorHyper-local platform where neighbors look for trusted personal health recommendations.
TikTokShort, relatable nutrition tips and myth-busting content perform well with younger audiences.
When to post
Best timeWeekday mornings, 7-9am
How often3-4 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple daily nutrition tips.
Content angles that work for nutrition consulting:
- Healthy meal ideas
- Debunking nutrition myths
- Client success stories
- Quick snack swaps
A post idea to steal
5 Easy Swaps for a Healthier Breakfast
Want to start your day right without sacrificing taste? Here are my top 5 simple breakfast swaps that make a big difference!
Sample post
Why Your Snack Choices Matter More Than You Think
Most people overlook snacks, but they can make or break your nutrition goals. Here’s what to know before your next bite...
Image: colorful healthy snack spread
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