How nutrition consulting should use social media to bring in customers
Showing up on social helps build trust and provides ongoing value that encourages clients to choose your personalized nutrition advice.
Where to post
InstagramClients seek visual inspiration and quick nutrition tips through engaging photos and short videos.
FacebookLocal community groups and older demographics trust Facebook for health advice and event updates.
NextdoorHyper-local platform where neighbors look for trusted personal health recommendations.
TikTokShort, relatable nutrition tips and myth-busting content perform well with younger audiences.
When to post
Best timeWeekday mornings, 7-9am
How often3-4 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple daily nutrition tips.
Content angles that work for nutrition consulting:
Healthy meal ideas
Debunking nutrition myths
Client success stories
Quick snack swaps
A post idea to steal
5 Easy Swaps for a Healthier Breakfast
Want to start your day right without sacrificing taste? Here are my top 5 simple breakfast swaps that make a big difference!
Sample post
Why Your Snack Choices Matter More Than You Think
Most people overlook snacks, but they can make or break your nutrition goals. Here’s what to know before your next bite...
Image: colorful healthy snack spread
How eHandshake actually gets nutrition consulting more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how nutrition consulting turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.