Social media playbook
How cannabis retailer should use social media to bring in customers
Consistent social media presence helps build trust and educate customers in a regulated and competitive market.
Where to post
InstagramCustomers discover cannabis products through visually appealing posts and educational content on Instagram.
FacebookLocal community engagement and event promotion work well on Facebook for cannabis retailers.
NextdoorHyper-local recommendations and word-of-mouth help build trust in the neighborhood.
TikTokShort educational and lifestyle videos can attract younger adult customers interested in cannabis culture.
When to post
Best timeWeekday evenings, 6-8pm
How often3-4 posts/week
Best daysTue, Wed, Thu, Fri
Time windowsEvening (6-8pm) · Late Morning (11am-1pm)
What to post
Your highest-leverage content: Product highlights with usage tips.
Content angles that work for cannabis retailer:
- New product arrivals and features
- How to choose the right product for your needs
- Customer testimonials and stories
- Local events and promotions
A post idea to steal
5 Tips for First-Time Cannabis Buyers
New to cannabis? Here are my top 5 tips to help you choose the right product and enjoy your experience safely!
Sample post
Discover Our Latest Cannabis Strains for Relaxation
Looking for a way to unwind after a long day? Check out our newest strains designed to help you relax and recharge...
Image: close-up of new cannabis flower jars on display
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