How cannabis retailer should use social media to bring in customers
Consistent social media presence helps build trust and educate customers in a regulated and competitive market.
Where to post
InstagramCustomers discover cannabis products through visually appealing posts and educational content on Instagram.
FacebookLocal community engagement and event promotion work well on Facebook for cannabis retailers.
NextdoorHyper-local recommendations and word-of-mouth help build trust in the neighborhood.
TikTokShort educational and lifestyle videos can attract younger adult customers interested in cannabis culture.
When to post
Best timeWeekday evenings, 6-8pm
How often3-4 posts/week
Best daysTue, Wed, Thu, Fri
Time windowsEvening (6-8pm) · Late Morning (11am-1pm)
What to post
Your highest-leverage content: Product highlights with usage tips.
Content angles that work for cannabis retailer:
New product arrivals and features
How to choose the right product for your needs
Customer testimonials and stories
Local events and promotions
A post idea to steal
5 Tips for First-Time Cannabis Buyers
New to cannabis? Here are my top 5 tips to help you choose the right product and enjoy your experience safely!
Sample post
Discover Our Latest Cannabis Strains for Relaxation
Looking for a way to unwind after a long day? Check out our newest strains designed to help you relax and recharge...
Image: close-up of new cannabis flower jars on display
How eHandshake actually gets cannabis retailer more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how cannabis retailer turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.