How Business News Media should use social media to bring in customers
Consistent, credible news presence builds trust and keeps your audience informed in a fast-changing business environment.
Where to post
LinkedInLinkedIn is where professionals seek credible business news and insights, favoring concise articles and expert commentary.
FacebookFacebook reaches a broad audience for sharing news stories and engaging discussions, especially with local and niche business communities.
YouTubeYouTube supports in-depth analysis and interviews through video, building trust with audiences preferring visual content.
When to post
Best timeWeekday mornings, 7-9am
How often1-2 posts/day
Best daysMon, Tue, Wed, Thu
Time windowsMorning (7-9am) · Midday (12-2pm)
What to post
Your highest-leverage content: Breaking business news updates.
Content angles that work for Business News Media:
Market trends and analysis
Expert interviews and opinions
Local business highlights
Economic policy impacts
A post idea to steal
How to Spot Reliable Business News Sources
Want to stay informed without the noise? Here’s how I quickly check if a business news source is trustworthy and worth your time.
Sample post
What Today’s Market Moves Mean for Your Business
Markets shifted dramatically this morning — but what does that mean for you and your company’s future? Let’s break it down...
Image: stock market graph or newsroom action shot
How eHandshake actually gets Business News Media more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Business News Media turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.