Social media playbook
How Residential Real Estate Agent should use social media to bring in customers
Consistent local social presence builds trust and keeps agents top-of-mind when clients are ready to buy or sell.
Where to post
FacebookLocal community engagement and listings perform well on Facebook for residential real estate agents.
InstagramVisual property tours and lifestyle content attract buyers and sellers on Instagram.
TikTokShort, engaging property walkthroughs and tips gain traction with younger homebuyers on TikTok.
YouTubeLonger video tours and market updates are effective on YouTube for in-depth buyer education.
NextdoorHyper-local neighborhood presence and referrals make Nextdoor valuable for real estate agents.
When to post
Best timeWeekday evenings, 6-9pm
How often3-5 posts/week
What to post
Your highest-leverage content: Showcase local home tours.
Content angles that work for Residential Real Estate Agent:
- New listings and open house announcements
- Client success stories and testimonials
- Neighborhood highlights and local amenities
- Home buying/selling tips and market updates
Sample post
Step Inside This Charming Family Home in Your Neighborhood!
Discover what makes this property a perfect fit for your family’s next chapter…
Image: bright, inviting photo of the home’s living room
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook