Social media playbook

How Catering Services should use social media to bring in customers

Consistent social presence helps build trust by showing quality, style, and reliability to potential clients.

Where to post

InstagramVisual food presentations and event highlights perform strongly here.
FacebookLocal event promotion and customer reviews are effective on this platform.
TikTokShort behind-the-scenes and recipe videos engage younger audiences.
YouTubeLonger cooking tutorials and event showcases attract food enthusiasts.
PinterestMenu ideas and event decor inspiration are popular among planners.

When to post

Best timeWeekday late mornings, 10-12pm
How often3-4 posts/week
Best daysTue, Wed, Thu, Fri
Time windowsLate Morning (10-12pm) · Early Evening (5-7pm)

What to post

Your highest-leverage content: Showcase signature dishes and event setups.

Content angles that work for Catering Services:

A post idea to steal

5 Tips to Choose the Perfect Menu for Your Event
Planning a party or corporate event? Here are my top 5 tips to help you pick a menu your guests will love!

Sample post

How We Crafted a Memorable Menu for Last Weekend’s Wedding
Every event is unique — here’s a peek at how we tailored a menu that wowed the guests and fit the couple’s style...
Image: beautifully arranged wedding catering spread

How eHandshake actually gets Catering Services more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Catering Services turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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