How Bookstore or Publisher should use social media to bring in customers
Consistent social media presence helps bookstores connect with local readers and build a loyal community around shared literary interests.
Where to post
InstagramVisual storytelling and book aesthetics thrive on Instagram for bookstores and publishers.
FacebookCommunity engagement and event promotion are strong on Facebook for local bookstores.
YouTubeBook trailers, author interviews, and readings perform well on YouTube.
ThreadsText-based discussions and book recommendations grow on Threads alongside Instagram.
PinterestVisual boards for book covers and reading nooks attract niche audiences on Pinterest.
When to post
Best timeWeekday evenings, 6-8pm
How often3-4 posts/week
Best daysTue, Wed, Thu, Sat
Time windowsEvening (6-8pm) · Morning (9-11am)
What to post
Your highest-leverage content: Highlight new book releases and staff picks.
Content angles that work for Bookstore or Publisher:
Behind-the-scenes of book selection
Author spotlights and interviews
Reading recommendations by genre
Local literary events and book clubs
A post idea to steal
5 Tips to Create Your Perfect Reading Nook at Home
Want to make your reading time extra cozy? Here are my top 5 tips to build a nook you’ll love curling up in!
Sample post
Discover Our Staff’s Favorite New Reads This Month
Looking for your next great book? Our team handpicked these gems that you won’t want to miss...
Image: photo of staff holding featured books in the store
How eHandshake actually gets Bookstore or Publisher more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Bookstore or Publisher turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.