Social media playbook

How Nutritionist should use social media to bring in customers

Consistent social media presence builds credibility and helps potential clients discover trustworthy nutrition advice locally.

Where to post

InstagramVisual and short-form content like recipes and tips perform well for nutritionists.
TikTokShort educational videos and quick nutrition advice have strong engagement.
FacebookCommunity groups and local business pages help nutritionists connect with clients.
YouTubeLonger form content like meal prep tutorials and in-depth nutrition education works well.
LinkedInProfessional networking and sharing articles appeals to clinical or corporate nutritionists.

When to post

Best timeWeekday mornings, 7-9am
How often3-4 posts/week

What to post

Your highest-leverage content: Client success stories with meal tips.

Content angles that work for Nutritionist:

Sample post

Transform Your Energy with This Simple Breakfast Swap!
Struggling with mid-morning slumps? Here’s a quick nutrition tweak that can boost your energy levels all day long...
Image: bright, colorful photo of a healthy breakfast bowl

How eHandshake actually gets Nutritionist more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Nutritionist turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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