Social media playbook

How Intellectual Property Law Firm should use social media to bring in customers

Consistent educational content builds trust and positions the firm as a knowledgeable resource for complex legal needs.

Where to post

LinkedInProfessional networking and B2B client acquisition make LinkedIn essential for IP law firms.
YouTubeEducational videos and case studies help demonstrate expertise and attract clients.
FacebookCommunity engagement and targeted ads support local and niche client outreach.
RedditNiche Q&A and discussions allow IP firms to engage with specific legal questions.

When to post

Best timeWeekday mornings, 8-10am
How often1-2 posts/week
Best daysTue, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Explaining common IP protections.

Content angles that work for Intellectual Property Law Firm:

A post idea to steal

5 Key Steps to Protect Your Trademark
Wondering how to keep your brand safe? Here are the essential steps I recommend to secure your trademark and avoid costly mistakes.

Sample post

What Every Startup Should Know About Patent Protection
Thinking about patenting your invention? Discover the crucial things startups often overlook that can save time and money...
Image: photo of attorney consulting with a client over documents

How eHandshake actually gets Intellectual Property Law Firm more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Intellectual Property Law Firm turn an online presence into paying customers.

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