Social media playbook
How Dental Practice should use social media to bring in customers
Consistent social media presence helps build local trust and educates patients, encouraging them to choose your practice.
Where to post
FacebookDental practices use Facebook for local community engagement and appointment promotions.
InstagramVisual before-and-after photos and patient stories perform well on Instagram.
TikTokShort educational and entertaining videos about dental care attract younger audiences.
YouTubeLonger educational content and procedure explanations help build trust.
LinkedInUsed mainly for professional networking and B2B relationships.
When to post
Best timeWeekday mornings, 8-10am
How often3-4 posts/week
What to post
Your highest-leverage content: Before-and-after smile transformations.
Content angles that work for Dental Practice:
- Patient testimonials and success stories
- Oral health tips and myths debunked
- Behind-the-scenes office culture
- Promotions and new patient specials
Sample post
See How We Transformed This Smile in Just One Visit!
Curious how a simple procedure can boost confidence and oral health? Check out this amazing before-and-after transformation...
Image: close-up before and after patient smile photos
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