How Dental Practice should use social media to bring in customers
Consistent social media presence helps build trust and familiarity with patients considering dental care.
Where to post
FacebookDental practices use Facebook for local community engagement and appointment promotions.
InstagramVisual before-and-after photos and patient stories perform well on Instagram.
TikTokShort educational and entertaining videos about dental care attract younger audiences.
YouTubeLonger educational content and procedure explanations help build trust.
LinkedInUsed mainly for professional networking and B2B relationships.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple daily oral hygiene tips.
Content angles that work for Dental Practice:
Preventive care advice
Patient smile stories
Common dental myths debunked
Practice team introductions
A post idea to steal
5 Easy Steps to Improve Your Brushing Technique
Want a brighter, healthier smile? Here are my top 5 brushing tips that anyone can do at home!
Sample post
How Often Should You Really Replace Your Toothbrush?
Most people don’t realize when their toothbrush stops being effective—find out the signs your brush needs replacing...
Image: photo of worn vs. new toothbrush side by side
How eHandshake actually gets Dental Practice more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Dental Practice turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.