Social media playbook

How Oral Surgeon should use social media to bring in customers

Consistent online presence helps build trust and educates patients about complex oral surgery procedures.

Where to post

FacebookLocal patients trust Facebook for health service recommendations and educational posts perform well.
InstagramVisual before-and-after cases and patient-friendly educational content engage users considering oral surgery.
NextdoorHyper-local platform where neighbors seek trusted local healthcare providers.
YouTubeLonger educational videos help build trust but require more effort and patient privacy considerations.

When to post

Best timeWeekday mornings, 8-10am
How often1-2 posts/week
Best daysTue, Thu, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Simple oral care tips before and after surgery.

Content angles that work for Oral Surgeon:

A post idea to steal

5 Essential Tips for a Smooth Recovery After Oral Surgery
Just had oral surgery? Here are my top 5 tips to help you heal comfortably and quickly!

Sample post

Wondering What Happens During Wisdom Teeth Removal?
Many patients ask me what to expect during wisdom teeth extraction — here’s a quick overview that might ease your mind...
Image: friendly photo of the surgeon explaining procedure

How eHandshake actually gets Oral Surgeon more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Oral Surgeon turn an online presence into paying customers.

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