Social media playbook
How Tire Shop should use social media to bring in customers
Consistent local social media presence builds trust and keeps the tire shop top-of-mind when customers need service.
Where to post
FacebookLocal tire shops use Facebook for community engagement and promotions.
InstagramVisual posts of tire services and customer vehicles attract local customers.
NextdoorHyper-local platform ideal for neighborhood tire service recommendations.
TikTokShort videos showing tire maintenance tips can engage younger audiences.
When to post
Best timeWeekday afternoons, 2-5pm
How often2-3 posts/week
What to post
Your highest-leverage content: Before and after tire change photos.
Content angles that work for Tire Shop:
- Tire safety tips and maintenance advice
- Customer testimonials and reviews
- Special offers and seasonal promotions
- Behind-the-scenes shop work
Sample post
See the Difference a New Set of Tires Makes!
Just swapped out these worn tires for a fresh set that’ll keep you safe on the road this season…
Image: before and after tire change photo
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