Social media playbook
How Photography Service should use social media to bring in customers
Consistent visual presence helps potential clients see your style and trust your expertise before booking.
Where to post
InstagramVisual portfolio sharing and client engagement through photos and reels.
PinterestStrong platform for visual discovery and inspiration, ideal for showcasing photography styles.
FacebookCommunity groups and local client outreach with photo albums and event promotion.
TikTokShort behind-the-scenes videos and creative photography tips attract engagement.
YouTubeLong-form tutorials and portfolio showcases build authority and attract clients.
When to post
Best timeWeekday evenings, 6-9pm
How often3-4 posts/week
What to post
Your highest-leverage content: Showcase recent client photo sessions.
Content angles that work for Photography Service:
- Before and after photo edits
- Behind-the-scenes of shoots
- Client testimonials and stories
- Photography tips and tricks
Sample post
Transforming Moments Into Timeless Photos
See how this recent family session captured genuine smiles and unforgettable memories…
Image: your best recent client photo session
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook