Social media playbook

How Photography Service should use social media to bring in customers

Consistent visual presence helps potential clients see your style and trust your expertise before booking.

Where to post

InstagramVisual portfolio sharing and client engagement through photos and reels.
PinterestStrong platform for visual discovery and inspiration, ideal for showcasing photography styles.
FacebookCommunity groups and local client outreach with photo albums and event promotion.
TikTokShort behind-the-scenes videos and creative photography tips attract engagement.
YouTubeLong-form tutorials and portfolio showcases build authority and attract clients.

When to post

Best timeWeekday evenings, 6-9pm
How often3-4 posts/week

What to post

Your highest-leverage content: Showcase recent client photo sessions.

Content angles that work for Photography Service:

Sample post

Transforming Moments Into Timeless Photos
See how this recent family session captured genuine smiles and unforgettable memories…
Image: your best recent client photo session

How eHandshake actually gets Photography Service more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Photography Service turn an online presence into paying customers.

More playbooks

Browse all playbooks ›

Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

Build my free playbook