How Residential Mortgage Broker should use social media to bring in customers
Consistent social media presence helps build trust and educates potential homebuyers in a complex, high-stakes decision.
Where to post
FacebookStrong local community presence and lead generation through groups and ads.
LinkedInProfessional networking and sharing industry insights to build credibility.
InstagramVisual storytelling of client success and educational content attracts homebuyers.
YouTubeVideo explainers and market updates help educate and engage potential clients.
TikTokEmerging platform for short, engaging mortgage tips targeting younger buyers.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
Best daysTue, Thu, Fri
Time windowsMorning (7-9am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple mortgage tips for first-time buyers.
Content angles that work for Residential Mortgage Broker:
Explaining mortgage terms clearly
Steps to improve credit score
How to prepare for mortgage approval
Client success stories and testimonials
A post idea to steal
5 Easy Ways to Boost Your Credit Score Before Applying for a Mortgage
Thinking about buying a home? Improving your credit score can save you thousands — here are my top 5 simple tips to get started today!
Sample post
What Does Pre-Approval Really Mean? Here’s What You Need to Know
Getting pre-approved is often the first step toward homeownership, but many don’t know what it actually involves or why it matters...
Image: friendly photo of you reviewing documents with a client
How eHandshake actually gets Residential Mortgage Broker more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Residential Mortgage Broker turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.