Social media playbook
How Residential Mortgage Broker should use social media to bring in customers
Consistently sharing helpful mortgage info builds trust and keeps the broker top-of-mind for homebuyers.
Where to post
FacebookStrong local community presence and lead generation through groups and ads.
LinkedInProfessional networking and sharing industry insights to build credibility.
InstagramVisual storytelling of client success and educational content attracts homebuyers.
YouTubeVideo explainers and market updates help educate and engage potential clients.
TikTokEmerging platform for short, engaging mortgage tips targeting younger buyers.
When to post
Best timeWeekday mornings, 7-9am
How often2-3 posts/week
What to post
Your highest-leverage content: Client success stories with clear mortgage benefits.
Content angles that work for Residential Mortgage Broker:
- Step-by-step mortgage process explained
- Common mortgage myths busted
- Local market updates and rates
- Tips for first-time homebuyers
Sample post
How Sarah Saved Thousands on Her First Home Loan
Discover the simple strategy Sarah used to secure a lower mortgage rate and what it could mean for your dream home...
Image: happy client holding house keys in front of new home
Get this playbook working for your business
eHandshake builds you a personalized plan, writes the posts, publishes to every platform, and amplifies each one with a team of local businesses.
Build my free playbook