Social media playbook
How Property & Casualty Insurance Agency should use social media to bring in customers
Consistent social media presence helps build trust and educates customers about complex insurance options.
Where to post
FacebookFacebook is widely used by insurance agencies for community engagement and local lead generation.
LinkedInLinkedIn is key for professional networking and sharing industry insights in insurance.
YouTubeYouTube supports educational content explaining policies and claims processes.
XX is used for quick updates and customer service communication by agencies.
InstagramInstagram is less central but used for brand building and client testimonials.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
What to post
Your highest-leverage content: Explainer videos on common insurance scenarios.
Content angles that work for Property & Casualty Insurance Agency:
- Customer testimonials and success stories
- Tips for protecting assets and reducing risk
- Local community involvement and events
- Frequently asked insurance questions answered
Sample post
Are You Covered? What Your Home Insurance Really Protects
Many homeowners don’t realize what their policy covers until it’s too late — here’s what you need to know to stay protected...
Image: photo of agent explaining policy details to a client
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