How Property & Casualty Insurance Agency should use social media to bring in customers
Showing up on social helps build trust and educate customers who often find insurance confusing and impersonal.
Where to post
FacebookFacebook is widely used by insurance agencies for community engagement and local lead generation.
LinkedInLinkedIn is key for professional networking and sharing industry insights in insurance.
YouTubeYouTube supports educational content explaining policies and claims processes.
XX is used for quick updates and customer service communication by agencies.
InstagramInstagram is less central but used for brand building and client testimonials.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple insurance tips customers can use.
Content angles that work for Property & Casualty Insurance Agency:
How to file a claim quickly
Common insurance myths debunked
Local risk prevention advice
Benefits of bundling policies
A post idea to steal
3 Easy Steps to File an Auto Insurance Claim
Accidents happen — here’s a quick guide to make your claim process smooth and stress-free!
Sample post
Did You Know You Could Save by Bundling Your Policies?
Many customers don’t realize how much they can save by combining home and auto insurance with us…
Image: friendly agent explaining policy options
How eHandshake actually gets Property & Casualty Insurance Agency more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how Property & Casualty Insurance Agency turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.