Social media playbook

How Business advisor should use social media to bring in customers

Showing up on social helps business advisors build credibility and connect with local entrepreneurs who need trusted guidance.

Where to post

LinkedInBusiness advisors connect with professionals seeking guidance, and LinkedIn supports trusted, informative content.
FacebookLocal business owners use Facebook groups and pages to find advisors and appreciate practical tips.
XX allows quick advice and engagement with entrepreneurs looking for bite-sized business insights.
YouTubeVideo content explaining strategies builds trust and demonstrates expertise to potential clients.

When to post

Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysTue, Wed, Thu
Time windowsMorning (8-10am) · Evening (6-8pm)

What to post

Your highest-leverage content: Practical business growth tips.

Content angles that work for Business advisor:

A post idea to steal

3 Simple Ways to Improve Your Cash Flow Today
Struggling with cash flow? Here are three easy steps you can start using right now to keep your business running smoothly!

Sample post

Avoid These 5 Common Mistakes New Business Owners Make
Starting a business is exciting but tricky — discover the top mistakes to watch out for and keep your venture on track...
Image: friendly photo of you consulting with a client

How eHandshake actually gets Business advisor more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Business advisor turn an online presence into paying customers.

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Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

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