How General dentist should use social media to bring in customers
Consistent online presence helps build trust and keeps your dental practice top-of-mind when patients need care.
Where to post
FacebookPatients often use Facebook to find local dentists and engage with educational and promotional content.
InstagramInstagram is great for showcasing before-and-after smiles and sharing quick dental health tips visually.
NextdoorNextdoor helps reach local community members seeking trusted nearby healthcare providers.
YouTubeYouTube allows for longer educational videos that build trust and explain dental procedures.
When to post
Best timeWeekday mornings, 8-10am
How often2-3 posts/week
Best daysMon, Wed, Fri
Time windowsMorning (8-10am) · Evening (6-8pm)
What to post
Your highest-leverage content: Simple dental care tips for a healthier smile.
Content angles that work for General dentist:
Preventive dental care advice
Patient smile transformations
Common dental myths debunked
Office safety and hygiene practices
A post idea to steal
5 Easy Daily Habits for Stronger Teeth
Want to keep your teeth healthy without extra hassle? Here are 5 simple habits I recommend every day!
Sample post
How Regular Cleanings Protect Your Smile
Ever wonder why your dentist stresses regular cleanings? The benefits go beyond just a bright smile...
Image: photo of a patient smiling after cleaning
How eHandshake actually gets General dentist more customers
eHandshake is two tools in one system:
Content creation & posting — we write your posts and match them to the right platforms, then publish them for you on demand, so you stay visible online without the guesswork.
A local business referral network — you join a team of nearby businesses in complementary trades who share and amplify each other's posts and send real word-of-mouth referrals. Think business networking or a leads group — like BNI, LeTip, or Boomerang — but online, one business per category (profession exclusivity), working for you between meetings, not just once a week.
Consistent local content plus a business referral network of the companies around you is how General dentist turn an online presence into paying customers.
eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.