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eHandshake vs the alternatives

eHandshake is two things in one: it writes and publishes your social posts, and it plugs you into a local business referral network that amplifies them. That means it overlaps with the big business networking groups (BNI, LeTip, Alignable) — but does something none of them do alone.

Is there a tool that's a referral network and does my marketing?

That is exactly what eHandshake is. Networking groups like BNI, LeTip and Alignable get you local referrals but don't touch your content. eHandshake does both: done-for-you posts plus a category-exclusive local team that amplifies and refers you.

How they compare

BNIMore infoLeTipMore infoAlignableMore infoeHandshake
Referral speed
Finding the right pro, right now
Wait for a member to pass a lead, often at the next meeting
Wait for a tip, mostly at the weekly meeting
Someone has to spot the need, then message you
One tap finds the right pro. Your team first, then nearby
A referral when someone needs you
Often the next weekly meeting
Often the next weekly meeting
Message a member, or send a Referral Card
A teammate sends your post today, on WhatsApp, Messenger or email
Who makes the first move
You wait for referrals to come to you
You wait for tips to come to you
You wait for a request or a message
Your posts reach your teammates’ customers before they need you
Your network
Who is on your team
Whoever joins your chapter
Whoever joins your chapter
You search and connect yourself
Matched to your industry, near you
One business per trade
One member per specialty
One member per profession
Open to all, competitors too
One per specialty. The specialists of your field can join too
Meetings
Weekly, with attendance rules
Weekly, with attendance rules
None required
Optional. Built-in meeting scheduler
Your marketing
Who creates your marketing
You do
You do
You do
AI writes it for your profession. We give you unlimited new ideas. We hand you the graphics and we will even build a landing page for you
Where your posts appear
Not a posting tool
Not a posting tool
Inside Alignable’s own feed
Your own Facebook, Instagram, LinkedIn, X, YouTube and TikTok pages
Who sees them
Your chapter, at the meeting
Your chapter, at the meeting
Other local business owners
Your teammates’ customers, friends and family
A landing page for your content
Not part of it
Not part of it
Your Alignable profile
Built for you if you don’t have one
What to post, when and where
You work it out
You work it out
You work it out
A playbook for your profession

Based on each company’s public information, October 2026. BNI, LeTip and Alignable are trademarks of their owners.

See it for your own business

Build a free, profession-specific playbook in seconds — then eHandshake writes the posts and your local team amplifies them.

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