Social media playbook

How Banking Provider should use social media to bring in customers

Consistent social media presence builds trust and educates customers about complex banking services.

Where to post

LinkedInProfessional networking and B2B relationships dominate banking provider presence.
FacebookCustomer service and community engagement with local customers occur here.
YouTubeEducational content and explainer videos about banking products perform well.
XNews updates and financial tips are shared frequently by banking SMBs.

When to post

Best timeWeekday mornings, 8-10am
How often3-4 posts/week

What to post

Your highest-leverage content: Simple explainer videos about banking benefits.

Content angles that work for Banking Provider:

Sample post

Unlock the Benefits of Our New Savings Account Options!
Curious how you can save more with less hassle? Discover our latest savings plans designed for you and your family...
Image: friendly banker explaining options to a customer

How eHandshake actually gets Banking Provider more customers

eHandshake is two tools in one system:

Consistent local content plus a business referral network of the companies around you is how Banking Provider turn an online presence into paying customers.

More playbooks

Browse all playbooks ›

Put both halves to work for your business

eHandshake writes and publishes your posts and plugs you into a referral network of local businesses that amplify each one — content marketing and business networking in a single platform.

Build my free playbook