Social media playbook
How Banking Provider should use social media to bring in customers
Consistent social media presence builds trust and educates customers about complex banking services.
Where to post
LinkedInProfessional networking and B2B relationships dominate banking provider presence.
FacebookCustomer service and community engagement with local customers occur here.
YouTubeEducational content and explainer videos about banking products perform well.
XNews updates and financial tips are shared frequently by banking SMBs.
When to post
Best timeWeekday mornings, 8-10am
How often3-4 posts/week
What to post
Your highest-leverage content: Simple explainer videos about banking benefits.
Content angles that work for Banking Provider:
- How-to guides for banking products
- Customer success stories and testimonials
- Local community involvement and events
- Financial tips and fraud prevention advice
Sample post
Unlock the Benefits of Our New Savings Account Options!
Curious how you can save more with less hassle? Discover our latest savings plans designed for you and your family...
Image: friendly banker explaining options to a customer
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