Social media playbook
How Chimney Cleaning & Restoration should use social media to bring in customers
Showing up on social builds local trust and educates homeowners about the importance of chimney care.
Where to post
FacebookLocal service promotions and customer reviews thrive on Facebook for neighborhood trust.
InstagramBefore-and-after photos of restoration work perform well visually to attract clients.
NextdoorHyper-local lead generation is ideal for home services like chimney cleaning.
YouTubeEducational videos on chimney maintenance and restoration build trust and authority.
TikTokShort, engaging videos showing cleaning processes can attract younger homeowners.
When to post
Best timeWeekday mornings, 8-10am
How often2 posts/week
What to post
Your highest-leverage content: Before and after restoration photos.
Content angles that work for Chimney Cleaning & Restoration:
- Chimney safety tips
- Step-by-step cleaning process
- Customer testimonials and reviews
- Seasonal maintenance reminders
Sample post
See the Transformation: From Soot to Spotless Chimney!
Ever wondered what a professional chimney cleaning looks like? Watch how we restore this chimney to perfect condition and keep your home safe...
Image: before and after chimney cleaning photos
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